Monaco Business 2014
Thanks to Change Muse, Monaco Business launched successfully in 2013.
It became the #1 business tradeshow and networking event in Monaco, offering workshops, conferences, networking, exhibition space. It became a one-stop business event to showcase some of the most dynamic companies and foster business relations and partnerships with Monaco businesses.
Reproduce the same success for the second edition of the event.
Create a compelling theme and program for exhibitors, speakers and visitors.
Change Muse placed innovation at the center of the event and fully developed this theme that was never pushed before in Monaco. An large audit on innovation in Monaco was first planned and implemented to capture all trends and better understand stakeholder perspectives.
This innovation angle provided an opportunity to showcase Monaco most innovative companies and to invite business leaders and experts to share their views on the development of an innovation economy in Monaco.
A relevant conference and workshop program was developed to support the 2014 theme:
Innovation in Monaco: the Advantages of a Comprehensive Approach
A second very successful edition with an increase of 100% of visitor number and a very high satisfaction index among exhibitors, participants and visitors. Several major innovation projects were sparkled during the event.