Grace, A Symbol of Change – Tribute Event to Princess Grace

Full Concept Creation, Branding & Event Production by Change Muse
Under the High Patronage of H.S.H. Prince Albert II of Monaco

 

About the Event

In September 2012, Change Muse conceptualized and produced an exceptional three-day tribute event honoring the life and legacy of Princess Grace of Monaco. Held under the High Patronage of H.S.H. Prince Albert II, this one-of-a-kind experience celebrated Princess Grace’s enduring influence through her three pivotal roles: The Princess. The Actress. The Lady.

The event gathered artists, changemakers, dignitaries, and admirers from around the world to honor the timeless elegance and social impact of a woman who continues to inspire generations.

The Challenge

The vision was to create a deeply meaningful and multifaceted tribute—one that would:

• Celebrate Princess Grace’s legacy through the lens of positive change

• Capture the essence of her values, elegance, and intelligence

• Engage aligned partners and personalities

• Flawlessly manage the logistics of a high-profile, international event

The true challenge was to design a program that would feel as if Princess Grace herself might have loved and endorsed it.

The Solution

Change Muse curated and managed a full three-day experience, with each day reflecting one of Princess Grace’s roles in life, and each element woven together by the theme of positive change:

• Day 1: The Princess | Hotel de Paris – Salle Empire

  • Remembrance Dinner: A Touch of Grace, with dishes representing Monaco, Ireland, and the USA

  • Fashion Show: Dress to Change the World by Jeff Garner, highlighting sustainable fashion

  • Introduction of ‘Red Carpet Green Dress’ by Suzy Amis Cameron, advocating for eco-conscious design on the red carpet

  • Live Musical Performance by Robin Le Mesurier and members of the Monte-Carlo Philharmonic Orchestra

  • Art Installation by Nikos Floros

  • Live Auction benefiting the Princess Grace Foundation (New York, USA), held at the end of the evening

• Day 2: The Actress | Princess Grace Theatre

  • Day-long Mini Film Festival: Can Documentaries Change the World?, curated in partnership with Women Make Movies (New York City, USA) and sponsored by Mini BMW, featuring five documentary screenings and a discussion panel with filmmakers

  • Evening Cocktail Reception: Celebrating the 100th Anniversary of Paramount Pictures, with special guest Dennis Maguire, then President of Paramount Home Media Distribution

  • Evening Film Screening: Alfred Hitchcock’s To Catch a Thief, presented with the presence of H.S.H. Prince Albert II, and marking the official launch of the Blu-ray edition by Paramount

• Day 3: The Lady | Monte Carlo Beach Hotel

  • Monte Carlo International Hat Contest: First edition themed Back to the Fifties, presided over by Jimmy Choo and sponsored by Ladies & The City

  • Exhibition of Princess Grace’s vintage hat collection

  • Brunch: Featuring vintage Laurent Perrier champagne, live 1950s rock ’n’ roll, and macarons

Additionally, three art exhibitions were curated by Paolo Mucciarelli:

• Princess Grace Portrait Series: Archival photographs from the Monaco Palace, at the Metropole Gallery (1 week)

• Venezia Biennale Archival Photography Exhibit: At the Princess Grace Theatre (2 days)

• Sketches of Princess Grace by Paolo Mucciarelli: At FNAC Monaco (1 month)

The Result

The event was an emotionally resonant and unforgettable success, celebrated for its depth, elegance, and authentic tribute to Princess Grace. Guests traveled from across the world to participate, and each component of the event honored her life with beauty, intelligence, and soul.

“I loved and had a lot of respect for Grace Kelly before putting this event together, but in the process of building and managing this tribute, I developed a new level of appreciation for her beauty, intelligence, and grace. I feel profoundly lucky and blessed to have had this opportunity.”
— Huguette Marsicano

 

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Program in detail

Friday 14 September 2012: A Tribute to the Princess – Venue: Hotel de Paris, Salle Empire

• Cocktail, Auction and Remembrance dinner: A Touch of Grace (menu to include dishes from Ireland, Monaco and the USA).
• Fashion Show by Jeff Garner: Dress to Change the World, hosted by Suzy Amis Cameron with live musical performance by Robin Le Mesurier and a musical ensemble from the Monte-Carlo Philharmonic Orchestra.
• Art exhibition in Salle Empire by Nikos Floros

Saturday 15 September 2012 : A Tribute to the Actress – Venue: Princess Grace Theatre

• Mini Film Festival hosted by Women Make Movies and sponsored by Mini – BMW : Can Documentaries Change The World?  (5 documentaries screenings + discussion panel with documentaries directors and producers)
• Cocktail to celebrate Paramount Picture 100th anniversary with the presence of  Dennis Maguire (President of Paramount Home Media Distribution)
• Private screening of Hitchcock classic movie ‘To Catch a Thief’ sponsored by Paramount Pictures with the presence of HSH Prince Albert II of Monaco
• Launch of Paramount Home Media Distribution Blu-ray DVD version of the movie.

Sunday 16 September 2012: A Tribute to the Lady – Venue: Monte Carlo Beach Hotel

• First edition of the Monte Carlo International Hat Contest on the theme: Back to the Fifties, presided over by Jimmy Choo and sponsored by Ladies & The City
• Exhibit of Princess Grace partial hat collection
• Brunch, Vintage Champagne by Laurent Perrier, 1950’s live Rock ‘n’ Roll and Macarons!

In addition to this program, three art exhibitions were held, curated and organized by Paolo Mucciarelli:

• Princess Grace portraits, big format pictures from the Monaco Palace photography archives in The Metropole Gallery (one week)
• Exclusive photographies from the archives of La Biennale di Venezia in the Princess Grace Theater (two days)
• Exclusive drawings of Princess Grace by artist Paolo Mucciarelli at the FNAC exhibit space (1 month)