Business strategy consulting is tailor-made thinking. What works for one company will not necessarily work for the other, even in the same industry. Being a boutique consulting firm allows us to be extremely flexible in our thinking and in our process and to perfectly adapt our missions to the need of our clients. We also believe that, in an environment both highly competitive and increasingly globalized, Intellectual Property has become a major strategic tool and a showcase of the creativity and dynamism of a company. This is why it is a major part of our services.


We help develop branding solutions to :

  • Create relevant brands or re-invigorate brands
  • Build brand equity and increase brand relevance
  • Write your brand story
  • Innovate with new products and services aligned with your brand promise
  • Develop stronger costumer connections by transforming customer experience
  • Design tactical and customized marketing campaigns
  • Formulate stakeholder communication, community outreach, sustainability reporting, etc. in alignment with your brand
  • Equip and engage employees to deliver on the brand promise
  • A brand is a coherent ensemble of elements and a well told story. Let us help you tell your story.

Marketing Strategy

We address high-impact strategic issues and solve operational problems at every stage of the value chain :

  • Clarify the nature of opportunities or problems
  • Identify the key levers that will create sustainable, competitive advantage and operational excellence
  • Formulate winning strategies and create new sources of revenue growth
  • Protect and manage intellectual property
  • Design a practical and actionable roadmap to execute against these winning strategies
  • Improve process and build alignment across the organization
  • Measure progress against relevant metrics
  • Manage the change process
  • We think strategically, act pragmatically, and deliver results.

  • Marketing solutions

    Change Muse combine the best in strategy and content development, with the creative, communications and digital skills needed to generate maximum impact :

  • Customer intelligence solutions
  • Tactical & customized marketing programs
  • Channel marketing
  • Creative : the right messages and tools for online, offline, email, mobile, social & SEO
  • Digital & technology : creation of your Web TV, live event broadcast, etc.
  • Experimential marketing : design new customer experiences
  • Blogs and website: expert developers in WordPress and WPML.

    “In marketing, product or price are no longer winning differentiators. We focus on the level of customer engagement, relative to the competition.”

  • IP marketing

    We help businesses to integrate Intellectual Property, a key corporate asset, into their strategic marketing plan :

  • Promote effectively your company’s intellectual property
  • Use strategically your company’s IP to strongly differentiate your products and services
  • Leverage your company’s trademarks and service marks
  • Develop a plan to allow your IP to give you a distinct competitive edge.
  • Capitalize on your IP to create a marketing “absolute advantage”
  • Transform your IP in a powerful tool to reinforce the image of your business
  • “Intellectual property is central in creating value. We help you to promote its emergence and diffusion in the context of your overall strategic and marketing policy.”

  • Training

    Training is an integral part of our service offering, building skills within your organization :

  • Executive sessions and top management coaching
  • Leadership training and coaching
  • Customized employee sessions
  • Performance management
  • Mentoring
  • Conflict resolution
  • Team alignment, effectiveness and growth
  • Time management solutions
  • Human energy Is the most critical resource businesses have. We facilitate individual and team growth through positive change.

  • Events

    Change Muse offers the creativity, imagination, experience and expertise to conceptualize, design and execute events :

  • Conferences and conventions
  • Seminars
  • Meetings
  • Exhibitions and trade shows
  • Incentive travel
  • Product launches
  • Award shows
  • Roadshows
  • Special events
  • We build events where your brand presence is maximized, your message is heard and the audience is fully engaged.

  • There’s a way to do it better—find it.

    Thomas Edison