Business strategy consulting is tailor-made thinking. What works for one company will not necessarily work for the other, even in the same industry. Being a boutique consulting firm allows us to be extremely flexible in our thinking and in our process and to perfectly adapt our missions to the need of our clients. We also believe that, in an environment both highly competitive and increasingly globalized, Intellectual Property has become a major strategic tool and a showcase of the creativity and dynamism of a company. This is why it is a major part of our services.
We help develop branding solutions to :
- Create relevant brands or re-invigorate brands
- Build brand equity and increase brand relevance
- Write your brand story
- Innovate with new products and services aligned with your brand promise
- Develop stronger costumer connections by transforming customer experience
- Design tactical and customized marketing campaigns
- Formulate stakeholder communication, community outreach, sustainability reporting, etc. in alignment with your brand
- Equip and engage employees to deliver on the brand promise
A brand is a coherent ensemble of elements and a well told story. Let us help you tell your story.
We address high-impact strategic issues and solve operational problems at every stage of the value chain :Clarify the nature of opportunities or problemsIdentify the key levers that will create sustainable, competitive advantage and operational excellenceFormulate winning strategies and create new sources of revenue growthProtect and manage intellectual propertyDesign a practical and actionable roadmap to execute against these winning strategiesImprove process and build alignment across the organizationMeasure progress against relevant metricsManage the change process
We think strategically, act pragmatically, and deliver results.
Change Muse combine the best in strategy and content development, with the creative, communications and digital skills needed to generate maximum impact :Customer intelligence solutionsTactical & customized marketing programsChannel marketingCreative : the right messages and tools for online, offline, email, mobile, social & SEODigital & technology : creation of your Web TV, live event broadcast, etc.Experimential marketing : design new customer experiencesBlogs and website: expert developers in WordPress and WPML.
“In marketing, product or price are no longer winning differentiators. We focus on the level of customer engagement, relative to the competition.”
We help businesses to integrate Intellectual Property, a key corporate asset, into their strategic marketing plan :Promote effectively your company’s intellectual propertyUse strategically your company’s IP to strongly differentiate your products and servicesLeverage your company’s trademarks and service marksDevelop a plan to allow your IP to give you a distinct competitive edge.Capitalize on your IP to create a marketing “absolute advantage”Transform your IP in a powerful tool to reinforce the image of your business
“Intellectual property is central in creating value. We help you to promote its emergence and diffusion in the context of your overall strategic and marketing policy.”
Training is an integral part of our service offering, building skills within your organization :Executive sessions and top management coachingLeadership training and coachingCustomized employee sessionsPerformance managementMentoringConflict resolutionTeam alignment, effectiveness and growthTime management solutions
Human energy Is the most critical resource businesses have. We facilitate individual and team growth through positive change.
Change Muse offers the creativity, imagination, experience and expertise to conceptualize, design and execute events :Conferences and conventionsSeminarsMeetingsExhibitions and trade showsIncentive travelProduct launchesAward showsRoadshowsSpecial events
We build events where your brand presence is maximized, your message is heard and the audience is fully engaged.