Adopt A Bee – Corporate Social Responsibility Program

Concept Creation, Strategy & Program Development by Change Muse

About the Program

Adopt A Bee is a turnkey corporate social responsibility (CSR) initiative created by Change Muse to address one of the most urgent ecological issues of our time: the endangerment of bees and its dire consequences for biodiversity and food security. The program was designed to offer businesses a simple, meaningful, and measurable way to take environmental action—by sponsoring bee-related conservation efforts while enhancing their own sustainability policies.

The Challenge

Bees are disappearing at alarming rates, and their potential extinction poses a major threat to ecosystems and the future of agriculture worldwide. At the same time, many companies want to engage in social and environmental responsibility—but face time constraints and lack of clear implementation tools.

Change Muse identified a gap: there was no accessible, ready-to-go CSR solution that could simultaneously protect pollinators and offer companies visibility, impact, and alignment with sustainability values.

The Solution

Adopt A Bee was launched as a complete, ready-to-implement CSR package for businesses of all sizes. The program was built around two key priorities:

1. Bee conservation first—providing real support to apiarists and biodiversity.

2. Business needs in mind—offering simplicity, credibility, and visibility.

Program highlights include:

• Flexible adoption options:

  • Adopt a Queen Bee (supports training in queen rearing)

  • Adopt a Hive (placed near the business, includes custom-labeled honey)

  • Adopt a Hive Village (10 hives for young beekeepers to start or expand their operations)

• Custom sponsorship options, including educational partnerships and full-farm support

• Marketing tools and communication kits to help businesses share their impact

• Visibility opportunities through co-branded honey, digital badges, and media events

By handling all logistics—from beekeeper partnerships to branded deliverables—Change Muse made it easy for businesses to “buzz” about their values without taking time away from their core activities.