Monaco Fair

Relaunch the Monaco International Fair after 4 years of interruption and a rather negative former image.

Full repositioning and branding of the event. Change Muse was involved in all aspects of the relaunch of this event: branding, conceptualization, marketing & communication, PR, organization, program, exhibitors packages, sponsorship programs, etc.

Ultimately, the relaunch of the Fair was a success and the event has since taken a top position in the Monaco major event list.