Monaco Business 2013

Project Management & Full Concept Development by Change Muse

Timeline: 7 months from conception to execution

About the Event

Monaco Business was created as a new annual B2B event designed to showcase Monaco’s business excellence and to foster meaningful networking and growth opportunities among local and international companies. The inaugural edition, held in 2013, quickly became a high-profile gathering that brought together top-tier professionals, thought leaders, and decision-makers. A presentation video of the event is available below.

The Challenge

The client envisioned a flagship business event that would become the key platform for promoting Monaco’s economic ecosystem, positioning local companies as leaders in innovation, expertise, and entrepreneurial drive. The ambition was to launch an impactful first edition that could set the tone for future success and establish Monaco Business as the go-to B2B event in the Principality.

The Solution

As Project Manager, I led the entire development and execution of the event through my consulting agency, Change Muse. We shaped the concept from the ground up, securing over 50 partners and exhibitors for the very first edition.

We built the program around a compelling central theme — “Monaco, Land of Excellence and Entrepreneurship” — which served as both an anchor for brand positioning and an attractive hook for high-level keynote speakers.

Our team oversaw all facets of the project, including:

  • Event strategy and planning

  • Brand identity and visual communication

  • Marketing and public relations

  • Website development

  • Speaker recruitment and partnership coordination

Despite the ambitious scope, the entire project was brought to life within just seven months.

The Result

The first edition of Monaco Business exceeded expectations and immediately positioned itself as the leading B2B event in Monaco. It earned the prestigious Prince Patronage and set a new standard for business gatherings in the region. The event’s success laid the foundation for future editions and became a lasting reference in Monaco’s professional landscape.