Monaco Business 2013
The client wanted to create a business event to become the major event for exhibiting Monaco businesses expertise and capabilities and to foster new business opportunities for participating companies.
Change Muse conceptualize the format of the event bringing more than 50 partners and exhibitors at the first edition of the event, organized the program around a strong theme to motivate renown keynote speakers to attend and to offer relevant program content and experiences. Change Muse also project managed the event and handled branding, marketing, communication, website and PR.
Monaco Business became the ultimate reference for B2B events in Monaco and obtained the Prince Patronage. The first edition theme was : “Monaco, Land of Excellence and Entrepreneurship”.