Monaco Business – Second Edition (2014)

Concept Development, Strategic Programming & Full Project Management by Change Muse

About the Event

Following the successful 2013 launch of Monaco Business, led by Change Muse, the event quickly rose to become Monaco’s premier B2B tradeshow and networking gathering. Designed as a one-stop platform for showcasing Monaco’s most dynamic companies, the event features a rich blend of exhibitions, conferences, workshops, and business matchmaking opportunities.

With growing expectations, the second edition needed to not only match the success of the inaugural event—but surpass it.

The Challenge

The objective for 2014 was to build on the momentum of the first edition and deliver an even stronger program that would attract a wider audience, deepen engagement with Monaco businesses, and offer added value to exhibitors, partners, and attendees.

A compelling new theme and forward-thinking program were essential to secure top-tier speakers and exhibitors, and to position Monaco Business as a future-oriented platform for business development.

The Solution

Change Muse placed innovation at the heart of the 2014 edition—a bold move in a market where this topic had not yet taken center stage. To ground the theme in real-world relevance, we conducted a comprehensive innovation audit in Monaco, mapping trends, stakeholder needs, and emerging opportunities across sectors.

This strategic groundwork provided a strong foundation for:

• Showcasing Monaco’s most innovative companies and initiatives

• Hosting thought-provoking conferences and workshops

• Inviting renowned speakers and business leaders to explore the topic of innovation economy

The result was a fully aligned and relevant program built around the theme:
“Innovation in Monaco: The Advantages of a Comprehensive Approach.”

The Result

The second edition of Monaco Business was an outstanding success, achieving:

• 100% increase in visitor attendance

• High satisfaction rates across exhibitors, participants, and attendees

• Several major innovation projects initiated or accelerated as a direct result of the event

With its 2014 edition, Monaco Business firmly established itself as the must-attend B2B event in Monaco, now known not only for its prestige but also for its capacity to foster real business impact and forward-looking dialogue.