Save my Property

The client developed a financial offering developed to help home and property owners to keep their home/property even in a time of financial hardship by helping them to buy the necessary time to restore their cashflow, without losing any potential gains.

The Challenge

The client wanted to promote this rather complicated financial product in a marketing campaign that would present the concept in the most simple way, so it could be understood easily by the general public.

The Solution

Branding the product in a simple direct way “Save My Property” and develop the website and the brochure to present the concept in 3 easy steps and address/answer immediately the most common objections.

The Result

A good penetration of the offer and a highly successful campaign and ROI.